The Impact of Globalization within the Fashion industry

Topics: Clothing, Fashion, Third World Pages: 7 (2285 words) Published: November 3, 2014
Globalization of Fashion PAGE 1

The Impact of Globalization within the Fashion Industry

Arteria Ware

ENGL 1133: Freshman Composition II

Ms. Ogbaa

November 26, 2012

Throughout history, the fashion industry has played a significant role in popular culture for people all over the world, who are different ages, races, shapes, and sizes. Fashion is being creative and expressing your inner beauty whether you're the designer, the stylist, the model, or even the buyer. The style of dress establishes a person's unique individuality that represents not only who they are on the outside but how they are feeling on the inside. The Fashion Industry has also made a major impact on people when it comes to boosting their confidence. It has demonstrated how to gather emotions and represent them through clothing and accessories. A simple hair color change, a new outfit, the latest pair of shoes, and maybe even a little make-up can transform one from average to extraordinary in a matter of minutes. But fashion is more than just how you decide to dress or mismatch styles. It is the influence of society's definition of beauty that humanity grasps in order to define themselves and connect with other cultures. I believe having fashion sense gives people the opportunity to have a positive and open-minded outlook on life.

However, there is more to the industry and the culture within it than most can imagine. Fashion can be examined sociologically, environmentally, historically, and economically. Considering that "the encounter between the world's cultures and the combinations of traditions and events is rooted in its creative process" (Ling, 2011, p.107). With the help of international media, the ability of designers to inspire and motivate others about fashion across the world has been made available. Acknowledging the possibility that "a combination of one designer and another, or one style and another, is not only common in the creative process; rather, this leads to the formation of a new creation" (Ling, 2011, p.107). The constant growth of globalization allows consumers to receive access to newly reinterpreted styles and trends globally. It has also been stated that "in design studies, fashion tends to be perceived as the frivolous little sister to product design" (Skov, 2002, p. 555). The global fashion industry is also known to be the retail sale of apparel around the world. This particular industry has great potential to help change the average way of living.

Looking at the industry from a business perspective, it includes much more than just clothes, accessories, and shoes. The manufacturing, distribution, marketing, advertising, branding, importing and exporting of fashion also plays an important part in this industry. Billions of people are employed within the fashion industry. For example, "Southern California is thus now the largest clothing manufacturing centre in the US in terms of employment" (Scott, 2002, p. 1288). Globalization develops an open market and free trade allowing opportunities for the less fortunate countries to be competitive. In addition, "Hong Kong's wholesale markets offer all kinds of specialized materials and fashion information from all parts of the world" (Skov, 2002, p. 554) with strong dependence on the many designers, stylists, critics, models, sellers, buyers, and stores involved.

The fashion world is a very competitive industry. Therefore, when it comes to exporting the buyer is in control. The designer has to be able to create unique designs in large bulk at the right price. In fact, "small-scale entrepreneurs have access to highly specialized manufacturing facilities, ensuring that short runs of sophisticated garments can be produced speedily and in high quality" (Skov, 2002, p. 554). Since the designer exports to consumers from parts all over the world, their designs will probably be adjusted to satisfy each buyer. Actually it's been stated that "Hong Kong overtook Italy to...

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Ersun, N. A., & Yildirim, F. (2010). Consumer Involvement and Brand Sensitivity of University Students in Their Choice of Fashion Products. Marmara University Journal of the Faculty of Economic & Administrative Sciences, 28(1), 313-333. Retrieved November 28, 2012, from EBSCOhost database.
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Mears, P. (2008). Exhibiting Asia: The Global Impact of Japanese Fashion in Museums and Galleries. Fashion Theory: The Journal of Dress, Body & Culture, 12(1), 95-119. Retrieved November 12, 2012, from EBSCOhost database.
Scott, A. J. (2002). Competitive Dynamics of Southern California 's Clothing Industry: The Widening Global Connection and its Local Ramifications. Urban Studies (Routledge), 39(8), 1287-1306. Retrieved November 12, 2012, from EBSCOhost database.
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