Strategy Memo

Topics: Marketing, Stock, Stock market Pages: 2 (654 words) Published: October 18, 2014
Erie88 | Matei Birladeanu, Linda Du, Haley Kurylo, Scott Oakes, Victoria Wright | CAPSIM Strategy Meme#1

Erie88's CAPSIM Strategy Memo #1

Vision Statement

We aspire to be an industry leader. With innovation in our DNA, we strive to gain 50% plus of the market share in both high and low tech sectors by manufacturing cost-effective low tech products and by creating cutting-edge high tech products. Our customer centric approach in positioning products is key to achieving our healthy profit margin of 30% plus. By investing in CSR, we aim to enhance the confidence of our investors and achieve over 375% in stock growth.

Strategy Statement

Our overall strategy objective is to become an industry leader through market share in both high and low tech markets while maintaining healthy margins and stock price. The scope of our business activities will be focused on becoming a cost leader with a product lifecycle focus in the low tech industry and a differentiator with a product lifecycle focus in the high tech industry. In the low tech market, we will minimize our R&D, production, and material costs, enabling us to compete on the basis of price. In the high tech market, we will distinguish our products with customer centric R&D, appealing designs, high awareness, and easy accessibility allowing us to keep pace with the market. We will price our high tech products above average and increase capacity as demand increases. The product lifecycle focus is about introducing new products in the high tech segment and allowing these products drift and mature in the low tech segment. The product lifecycle focus enables our company to extend the longevity of our products on the market. Once we have strong products out in the market, we will start retiring our debt and buying back stocks. This will increase our stock values so that our shares will be more appealing to investors. In addition, we will purchase capacity and automation from the start so that we have the...
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