McDonald's Essays & Research Papers

Best McDonald's Essays

  • Mcdonald’s - 2225 Words
    Mcdonald’s McDonald's is the world's leading global foodservice retailer with more than 33,000 locations in 118 countries. McDonald’s has several company owned stores, but uses Franchising for both domestic and international expansion. McDonald's India was set up as a 50:50 joint-venture between McDonald's at a global level and regional Indian partners such as Hardcastle Restaurants Private Limited in western India, and Connaught Plaza Restaurants Private Limited in northern India. McDonald’s...
    2,225 Words | 9 Pages
  • Mcdonald’s - 2985 Words
    Team Work 03-05-2013 BUS 500F Professor: Assael Students: Chloe – question 1,4, and 6 Elva – question 3,5 and 7 Emily – question 2 and 8 Chapter 8 Question 1. How do you account for the reluctance of competitors to imitate the successful efforts of another firm in their industry? Under what circumstances is imitation likely to be embraced? There is much reluctance of competitors to imitate the successful efforts of another...
    2,985 Words | 9 Pages
  • Mcdonald’s - 631 Words
    As it can be seen on in the Interbrand best global brands ranking, McDonald’s is ranked quite high (number 6) on the list, which means McDonald’s have very high brand equity. How did they manage to gain such a high brand equity? A nice example of one the many ways McDonalds tried to build brand equity was the initiative to build Ronald McDonald House Charities at 1974 which try to provide a better life for children around the world. Ronald McDonald House of Charities has many programs such as...
    631 Words | 2 Pages
  • Mcdonald's - 9012 Words
    Culture and Organization, September 2005, Vol. 11(3), pp. 195–208 Fiction and Humor in Transforming McDonald’s Narrative Strategies DAVID BOJE*a, MICHAELA DRIVERb and YUE CAIa a Department of Management, MSC3DJ, New Mexico State University, P.O. Box 30001, Las Cruces, NM 88003-8001, USA; bDepartment of Management and Marketing, East Tennessee State University, Box 70625, Johnson City, Tennessee 37614-0625, USA dboje@nmsu.edu +1 Department DavidBoje of Management, 0 300000September 11 (505)...
    9,012 Words | 26 Pages
  • All McDonald's Essays

  • Mcdonald's - 6489 Words
    ldsMcDonald’s Corporation April Hahnfeld Analyst July 18, 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods...
    6,489 Words | 21 Pages
  • Mcdonald's - 3170 Words
     HOW MADE ITS NAME IN INDIA Submitted to: Mrs. Megha Agarwal By: Arvind Tomar 5110 Sachin Rathi 5017 Shivam Gambhir 5010 Rahul Nagar 5109 Samarth Dhawan 5015 ABOUT McDonald's The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in...
    3,170 Words | 11 Pages
  • Mcdonald's Strategy - 2724 Words
    McDonald’s Strategy Report Company profile McDonald’s was created in 1940 as a small barbecue restaurant owned by two brothers: Richard and Maurice McDonald. It was only in 1955, when businessman Ray Kroc pitched to the brothers the idea of building a national chain, that this incredibly successful brand was developed. Now, McDonald’s has more than 34 000 restaurants, serving almost 69 million people in 119 countries every day (McDonald’s 2010). Roy Kroc introduced a three leg...
    2,724 Words | 7 Pages
  • Mcdonald's Corp. - 4309 Words
    Part A McDonald’s and Burger King are two famous fast food firms in the world. Both of them sell the same type of food, such as hamburger and fries. However, the operating systems of them are different. 1. The Differences in Processes (1) Process Maps of McDonald’s and Burger King BunHeels Bun Crownsns Patties Put in Toaster Put in Toaster Put on Grill Dress Turn Remove, Lay on Crown Clean Grill Add Heels Remove Remove Sear Burgers Up...
    4,309 Words | 14 Pages
  • Marketing at Mcdonald's - 12566 Words
    UNIVERSITI TEKNOLOGI MALAYSIA FAKULTI PEMBANGUNAN DAN PENGURUSAN SUMBER MANUSIA Marketing Management Group Project: Marketing at McDonald's Group members 1. 2. 3. WONG SHWU FEN SHEIK ISMAIL A/L SHEIK RAHAMATULLH KELVIN LYE KWONG LOONG Metric No. MH101064 MH101022 MH101030 Subtopic McDonald's Marketing Segment and Target, Conclusion Introduction, McDonald's Communication Strategies S.W.O.T. Analysis, Pricing Strategies and Product Strategies Prepared for Dr. Abu Bakar bin...
    12,566 Words | 34 Pages
  • Hrm in Mcdonald's - 1058 Words
    McDonald's is the world’s largest chain of hamburger fast food restaurants. McDonald's and its franchises operated more than 33,000 McDonald’s restaurants in 118 countries and serve 64 million customers each day. The company also operates other restaurant brands, such as Piles Café. McDonald's is the largest food service company in the world. In 2010, the annual total revenues are 24,075 millions. It is also one of biggest employers in the United States, with over 1.7 million workers (our...
    1,058 Words | 3 Pages
  • Globalisation of Mcdonald's - 1072 Words
    About seven months ago, I met an American guy who had arrived at New Zealand just a few days before. While exchanging our sentiments (I am from Japan) on New Zealand and its culture, the guy told me how he was surprised to see the country is so Americanised, mentioning McDonald's as one of the examples. Now, in a different sense, this was surprising to me, too. I had never had the idea that having McDonald's is being Americanised. In fact, McDonald's is nearly everywhere in the world so that...
    1,072 Words | 4 Pages
  • Mcdonald's and Hotels - 1201 Words
    McDonald's & Hotels Written Case Analysis By Sean Bibbey SWOT Analysis External Environment The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and...
    1,201 Words | 5 Pages
  • Internationalization of McDonald's - 546 Words
    McDonald's Corporation is the world's largest chain of hamburger fast food resrestaurant. Its headquartered in the United States. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.So this eaasy try to analyse and idetify McDonald’s internationalization. For...
    546 Words | 2 Pages
  • Mcdonald's Analysis - 450 Words
    McDonald’s internal analysis consists of resources and capabilities. Some of the resources consist of extensive financial and physical capital: The large extensive financial and physical capital McDonalds possess allows their firm’s to expand nationally and globally. There are currently 31,000 restaurants over 119 countries. The management at McDonalds provides a culture of corporate governance. This motivates management teams to continuously deliver a quality standard of service and financial...
    450 Words | 2 Pages
  • Mcdonald's Ethic - 1497 Words
    Business Conduct at McDonald’s A standard of business conduct is a set of rules outlining the responsibilities of the employers and employees in a certain company. It requires a differentiation between right and wrong in the industry to help the owners run the business efficiently. The company chosen for analysis is McDonald's, which is the most popular fast food restaurant chains in the world, with more than 32,000 restaurants, employing more than 1.5 million people and serving more than 60...
    1,497 Words | 5 Pages
  • Mcdonald's Senior's - 546 Words
    McDonald’s “Seniors” Restaurant Gail Hyde is manager of a McDonald’s restaurant in a city with many “seniors”. She has noticed that some senior citizens have become not just regular patrons – but patrons who come for breakfast and stay, some till as late as 3.00 p.m. Gail’s employees have been very friendly to the seniors, calling them by their first names and talking with them each day, some of the employees are developing close relationships with the seniors. Some employees have even...
    546 Words | 2 Pages
  • Mcdonald's Corp - 523 Words
    PART 1, COMPANY OVERVIEW: Company History Dick and Mac McDonald opened their burger stand in 1948 in San Bernardino, Calif. Under the guidance of Ray Kroc, a onetime milkshake-mixer salesman. Since the 1940’s, McDonald’s has built a loyal customer base by continually dedicating themselves to customer service and providing high quality fast food for its customers. McDonald's franchises grew swiftly: by the end of the 1960s, there were more than 1,000 across the U.S. The first international...
    523 Words | 2 Pages
  • Mcdonald’s Strategy - 357 Words
    McDonald’s operates in over 100 countries and has more than 32,000 locations globally. More than 70% of McDonald’s restaurants being own and operated by independent local business people. Although they are one of the largest fast food restaurant chain in the world, their focus is not on being the bigger but rather on being better. The customer-focus Plan to Win emphases on people, products, place, price and promotion. McDonald’s applies strategy model that is based on differentiation and cost...
    357 Words | 1 Page
  • Mcdonald's 4ps - 4162 Words
    Company and Product Background McDonald’s is one of the best known brands worldwide. McDonald's first made its way to Malaysia in December 1980 when McDonald's Corporation of USA issued the exclusive license to GOLDEN ARCHES RESTAURANTS SDN BHD or commonly known as McDonald’s Malaysia to operate McDonald's restaurants in Malaysia. The entry of McDonald’s into Malaysia is through a Joint Venture agreement with Golden Arches Restaurants Sdn Bhd. McDonald’s Corporation of USA holds 49% equity....
    4,162 Words | 12 Pages
  • Mcdonald's Empire - 1733 Words
    McDonald’s 1 McDonald’s Empire Kay Kolalowski, Tyler Laudette and Annette Compo University of Phoenix Management 330 Professor Dr. John Seinrukos February 24, 2008 McDonald’s 2 Abstract Ray Kroc once said he did not know what his company would be selling in 2000 but he knew it would be selling more of it than anyone else. (Kroc, 1978). McDonald’s is the predominant leader in the fast food industry and the corporation continues to grow each day globally. This...
    1,733 Words | 6 Pages
  • Mcdonald's Advertisement - 1200 Words
    Woods Professor Jones English 105 2 November 2009 McDonald's Advertisement McDonald's has spent over two billion dollars each year on advertising. The Golden Arches are now more recognized than the Christian Cross. McDonald’s uses collectable toys, television adverts, and promotional schemes in schools and figures such as Ronald McDonald to bombard their main target group: children. Many parents object strongly to the influence this has over their own children. Yet,...
    1,200 Words | 4 Pages
  • Mcdonald's Organization - 1168 Words
    Organizing Paper – McDonald’s One of the most important aspects in a business leadership is the organizing function of management. The organization of management can basically make or break a business project. It is very important for the management of a business to be well trained in all function of a business not just the organization part. However, many business owners do not spend enough time looking at the organization function of its business. The organization function of management can...
    1,168 Words | 4 Pages
  • Mcdonald's Marketing - 8116 Words
    HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES McDonald’s | Pallarés García, Juan Ferrer Villacampa, Clara SPANISH ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) General advertising...
    8,116 Words | 24 Pages
  • McDonald's Corp - 2830 Words
    McDonald’s Corporation 1.0 Introduction of the company McDonald’s is the world’s largest chain of fast food restaurants, serving 69 million customers daily. Since its founding in 1948, McDonald’s has grown from a family burger stand to a global fast-food behemoth operating more than 34,000 local restaurants in 119 countries. 80% of the restaurants are owned and run by independent local men and women as the result of franchising. McDonald’s is known as a sign of globalization, as it operates...
    2,830 Words | 8 Pages
  • Mcdonald's History - 722 Words
    McDonald’s Bar-B-Que, was a “Drive-in Restaurant” in 1940 which was conceptualized by Richard (Dick) and Maurice (Mac) McDonald’s. Drive-in concept was a new and unique idea to adapt which caught everyone’s attention (Our Company, 2011). The initial mascot of the famous fast food restaurant was “Speedee.” “Speedee” was a hamburger-headed man wearing a chef’s hat (McDonald’s, 2011). However, running a restaurant is not a piece of cake, thus, by 1948 they made alterations in their menu by reducing...
    722 Words | 2 Pages
  • Mcdonald's 1 - 3289 Words
    I McDonald’s Expands Globally While Adjusting Its Local Recipe McDonald’s Corporation is a fast food legend whose famous golden arches can be found in 118 different countries. The company is the undisputed leader in the quick service restaurant (QSR) segment of the hospitality industry, with more than twice the systemwide revenues of Burger King. McDonald’s built its reputation by promising and delivering three things to customers: inexpensive food with consistent taste regardless of...
    3,289 Words | 9 Pages
  • Mcdonald’s Corporation - 2496 Words
    McDonald’s Corporation McDonald's Corporation Situation Analysis McDonald was set up in 1955 which was one of the most famous quick service restaurants all over the world. It has approximately 32,000 fast-food restaurants in more than 100 countries. The head office of McDonald is in Oak Brook, Illinois. “In 1961, McDonald brother make over the all company to Kroc with the price of 2.7 million dollars. In 1966 the McDonald company turn over a billion dollars.” (Dick) In 1970 McDonald’s...
    2,496 Words | 8 Pages
  • success of McDonald's - 1226 Words
       McDonald’s footprint is significant. So too are the opportunities and expectations. With approximately 1.8 million employees working for McDonald’s and over 5,000 franchisees, thousands of committed suppliers and the more than 69 million customers who visit us every single day in 119 countries, they can use their scale, scope and talent to make a positive difference in the world. Together for good. In the year ahead they will take their sustainability efforts to the next level. They are...
    1,226 Words | 3 Pages
  • McDonald’s Management Report - 2408 Words
     McDonald’s Management Report Done by: Ho Jia Hao (CT0181308) Lecturer: Mahum Jafer Module: Introduction to Management (ITM) Contents 1.0. Introduction…………………………………………………………………………3 2.0. SWOT Analysis…………………………………………………………………….3 3.0. External Analysis – General Environment 3.1. Demographic Trends………………………………………………………4 3.2. Economic Trends…………………………………………………………...4 3.3. Political/ Legal Forces ……………………………………………………..4 3.4. Socio-cultural Conditions………………………………………………….4...
    2,408 Words | 9 Pages
  • Mcdonald's Case Study - 972 Words
    DMcDonald’s Case Study McDonald’s Corporation is one of the largest food service retailing chains in the world. It runs more than 34,000 restaurants in 119 countries primarily across Europe, the Americas and Asia Pacific and employs 1.7million people. (Aboutmcdonalds.com (2011) McDonald’s – The Leading Global Food Service Retailer :: AboutMcDonalds.com. [online] Available at: http://www.aboutmcdonalds.com/mcd/our_company.html [Accessed: 6 Dec 2012].) The vision at McDonald's is to create a...
    972 Words | 2 Pages
  • The Business Strategy of Mcdonald’s - 4417 Words
    Abstract This report briefly investigates the strategies that McDonald’s has used to create and sustain competitive advantages. It also pinpoints the issues and options facing the organization currently. It analyzes the internal environment of McDonald’s, and studies the external environment using PEST analysis. Then it investigates the current situation using Porter’s Five Forces model. Finally, an analysis of the growth strategies used by McDonald’s is made. The article concludes McDonald’s...
    4,417 Words | 15 Pages
  • Swot Analysis – Mcdonald’s - 1015 Words
    SWOT Analysis – McDonald’s Susan Reynolds Roger State University June 21, 2012 Company Overview: The McDonald’s Corporation was born from brothers Richard and Maurice McDonald from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world.. In the past 52 week period, McDonald’s stock value has risen from 43.74 up to 63.69, showing that even today...
    1,015 Words | 4 Pages
  • Liebeck V. Mcdonald's. Restaurants
    1. Describe the company and the product safety issue that led to the lawsuit The name of this case in this report is the Liebeck v. McDonald's. Restaurants and the court in which the lawsuit was filed was The Second Judicial District Court in Bernalillo County, New Mexico. The lawsuit was filed with the original complaint was filed on March 21, 1993, and the plaintiff only sued P.T.S., Inc., a New Mexico corporation and the local franchise operator. “McDonald’s coffee spill" tort case became a...
    2,021 Words | 5 Pages
  • Hrm Practices of the Mcdonald’s Chain
    SUMMARY This report was written in order to identify the HRM practices of the McDonald’s chain. Moreover, the choice of the company, its market and its current global position was approached in the purpose to outline the importance of the company. The report was focus on McDonald’s to evaluate the change needed to the future regarding the current approach to HRM. Also, staffing issues were considering within McDonald’s as a part of any future decision on continuing global expansion. To...
    3,114 Words | 9 Pages
  • Corporate Social Responsibility - McDonald's
    Corporate Social responsibility at McDonald’s McDonald is one of the most renowned fast food restaurants across the globe. The vision of McDonald’s was coined by Ronal McDonald who identified the need of its target audiences and tailor made the products as per them. The organization has established a value proposition for the target audience on the basis of a penetration pricing strategy that has appealed to the people in almost every country. Being a tough competitor to many fast...
    1,279 Words | 4 Pages
  • Mcdonald's Green Marketing Strategy
    How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company...
    977 Words | 3 Pages
  • Management Strategies on Mcdonald's Corporation
    Assignment Report of case study on Management Strategies of McDonald's Corporation Jun 2006 Table of Content INTRODUCTION 1 ORGANIZATIONAL BACKGROUND 1 LOW THREAT OF ENTRY 2 Economies of scale, Learning Curve and Experience Curve 2 Brand differentiation 3 Cost and technology advantage 3 Access to distribution channels 4 HIGH THREATS FROM SUBSTITUTES 4 Price and quality 4 Better performance/service 5 Different industry(Similar product) 5 HIGH THREATS FROM THE BARGAINING...
    3,367 Words | 12 Pages
  • Mcdonald’s: Serving Fast Food
    McDonald’s: SERVING FAST FOOD AROUND THE WORLD Ray Kroc opened the first McDonald’s restaurant in 1955. He offered a limited menu of high quality, moderately priced food served fast in spotless surroundings. McDonald’s QSC&V (Quality, Service, Cleanliness, and Value) was a hit. The chain expanded into every state in nation. By 1983, it had over 6000 restaurants in United States. In 1967, McDonald’s opened its first restaurant outside the United States, in Canada. By 1985 international...
    1,157 Words | 4 Pages
  • Mcdonald’s Case Analysis - 613 Words
    McDonald’s Case Analysis Lera Ford BUSN412 Business Policy October 19, 2011 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s INDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers, fries, and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess, 2010). Overtime they were able to continue to...
    613 Words | 3 Pages
  • Mcdonald's Case Analysis - 1249 Words
    I. Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald's India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture...
    1,249 Words | 4 Pages
  • Mcdonald's Corporation Marketing Mix
    McDonald’s Corporation Marketing Mix Similar to a fine recipe and its ingredients, a marketing mix recipe includes four ingredients, product, price, place, and promotion (4 P's), (Kotler and Keller, 2006). Marketing strategies are developed through a process of thorough research, which will provide the vehicle for determining the correct product/service, appropriate pricing structures, with effective placement and promotion for establishing the proper position in the marketplace for...
    1,804 Words | 7 Pages
  • Report of Consumer Satisfaction of Mcdonald's
    Contents Page Section No. 1. Introduction 2. Procedures 3. Findings a) Background of McDonald's b) Mission of McDonald's c) McDonald's menu items d) Measures for consumer services by McDonald's e) Delivery service f) Competitions g) Consumer's complaints h) Questionnaire results 4. Conclusions 5. Recommendations 6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald's in Changsha 1. Introduction As requested, this report is based on a market...
    2,160 Words | 7 Pages
  • Business Economics-McDonald's Analysis
    Group 4: McDonald’s Corporation ° Lv Yunzhu (Lily) 14451611 ° Yang Xi (Monica) 14445395 ° Ju Xuebing (Chris) 14445743 ° Li Wanhua (Wendy) 14451565 ° Zhang Xiaosi (Shirely) 14449331 Content 1 Brief Introduction 2 Case Analysis Market Structure Game Theory 3 Business Strategies Conclusion Positive Externalities 1. Brief Introduction Brief Introduction 1940—Brothers Richard “Dick” McDonald and Maurice “Mac” McDonald opened an restaurant“Dick and Mac McDonald” in San Bernardino,...
    508 Words | 10 Pages
  • McDonald's Financial Analysis - 625 Words
    McDonald’s Financial Analysis McDonald's Corporation is the leading global food service company, serving nearly 69 million customers daily in 118 countries (“Company Profile”). McDonalds is categorized as a part of restaurant industry, which is identified by the SIC code 5812. The companies in this industry operate restaurants and other eating places, including full-service restaurants, quick-service restaurants, cafeterias and buffets, and snack bars (“Restaurant Industry Overview”)....
    625 Words | 2 Pages
  • McDonald’s Corporation in the New Millennium
    McDonald’s Corporation in the New Millennium Case 2 The Problem McDonald’s Corporation’s slow adaptation of customer’s preferences and tastes. Objectives To help McDonald adapt customer’s preferences and tastes quickly. To help the McDonald’s Corporation improve their earnings and sales growth in the market. To recommend several actions that may help them in solving the problem that arises. Situational Analysis Jack Greenberg was the C.E.O of McDonald’s...
    530 Words | 3 Pages
  • Mcdonald's Corporation in the New Millennium
    McDonald’s Corporation in the New Millennium Brief Description of the Case: Jack Greenberg CEO of McDonald’s Corporation is thinking about the “Big Mac Attack”, now referred to McDonald’s earnings declines in the late 1990’s and early 2000’s. McDonald’s Corporation a leader of the fast food industry had made dynamic market expansion, new products and special promotional strategies. In the recent years, however, McDonald’s has seen it growth slow down in the United States and its...
    827 Words | 4 Pages
  • Revenue Recognition for Mcdonald's Corporation
    REVENUE RECOGNITION MCDONALD'S CORPORATION INTRODUCTION McDonald’s and Burger King have been in competition for over 50 years. Similar companies can choose different revenue recognition methods that can cause them to appear different. This report’s purpose is to explain McDonald’s revenue recognition policies and methods in comparison to Burger King’s. DISCUSSION FOR ACCOUNTING POLICIES AND METHODS McDonald’s and Burger King’s revenues mainly consist of two things, sales and franchise...
    1,060 Words | 4 Pages
  • Mcdonald's and Corporate Irresponsibility - 813 Words
    McDonald's: Environmental McNasty? The truth behind its corporate irresponsibility. As the world's largest franchised corporation, with over 31,000 restaurants in 120 countries employing 1.5 million people, McDonald's is also one of the greatest consumer contributors to the trash epidemic facing our world today. As a corporation that boasts of its environmental responsibility, the question is: are they doing all they can. First, a few little-known facts: A typical McDonald's...
    813 Words | 3 Pages
  • On the Marketing Stategies of Mcdonald's - 4855 Words
    . On the Marketing Strategy of McDonald's A Thesis Presented to the Faculty of Binhai School of Foreign Affairs Tianjin Foreign Studies University In Partial Fulfilment of the Requirements for the Degree Bachelor of Arts by Yang Fan May,2010 Contents Abstract (in Chinese) ………………..…………………………………………I Abstract (in English) ……………..……………………………… …………...II I. Introduction ……………………………….………………… ……………...1 II. Literature...
    4,855 Words | 14 Pages
  • GLOBAL BRANDING McDonald’s - 5667 Words
    INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast...
    5,667 Words | 17 Pages
  • Mcdonald's Marketing Program - 5187 Words
    McDonald's Marketing Program The story of McDonald’s began in 1940 when Dick and Mac McDonald open their first car hop in San Bernardino, CA which had a large menu and employees served customers while they sat in their vehicles. In 1948 the brothers redesigned the location to include a walk-up self-service counter and drive-in, simplified the menu to only 9 items and opened a second location. In addition to burgers and fries, the McDonald’s brothers served milkshakes made with an...
    5,187 Words | 14 Pages
  • Mcdonald's Processing Strategy - 341 Words
    McDonalds’s starting as a restaurant to serve hamburger and milkshakes California has grown to a global powerhouse in the fast food industry being managed by its headquarters in Oak Brook, Illinois. McDonald’s has developed its operations into a customization of its food product for any appetite depending on the local culture and still hold steady to its initial beginnings. McDonald’s uses a repetitive-focused strategy to serve over 60 million customers around the world. Relationship between...
    341 Words | 1 Page
  • Mcdonald's Case Study - 1095 Words
    What caused McDonald’s to stumble? The failures of McDonald’s were concluded as 4 main reasons, consumer dissatisfaction, over expansion, inaccurate marketing strategy and poor internal control. Examples are showed as below: i) McDonald’s failed to fulfill the expectation of customers. It is claimed that their services are rude, slow and inaccurate. Low satisfaction of customers caused the sales of McDonald to keep flat. ii) Keen competition in quick-service restaurant industry, the industry...
    1,095 Words | 3 Pages
  • Consumer Buying Behaviour: McDonald's
    Introduction This paper analyzes consumer behavior while purchasing items at McDonald's. Some of the criteria covered in the paper includes: influences on the customer, customer mannerism while ordering, what items they purchased and interactions with McDonald's staff. My Experience When doing this project I went to the McDonald's closest to my house. I went inside and ordered off the dollar menu, my order consisted of a 64oz. Sprite that is currently on sale for 69 cents, and a crispy...
    750 Words | 6 Pages
  • Mcdonald's Beef-Fries Controversy
    McDonald’s Beef-Fries Controversy Summary McDonald's was started as a drive -in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business which was generating $200,000 per annum in the 1940's,got a further boosts with the emergence of a revolutionary new concept called ''self-service''. The brothers designed their kitchen for mass production with assembly line procedure. By mid.1950's restaurant's revenue reached $350,000. As word of their...
    1,081 Words | 4 Pages
  • Fast Food Restaurant: Mcdonald’s
    Operations Management Case 1: FAST FOOD 14-03-2011 Hussein El-Ratel Questions 1) How are in-store orders taken? 2) Are the hamburgers prepared to order, or are they prepared ahead of time and delivered from a storage bin? 3) How are special orders handled? 4) How are the hamburgers cooked? 5) How are the hamburgers assembled? 6) Is a microwave oven used in the process? 7) How are other common items, such as French fries and drinks, handled? 8) How long (time) does the...
    866 Words | 3 Pages
  • Mcdonald's Case Study - 4766 Words
    McDonalds Operating System Evolution 1980 - 2003 Introduction Although McDonald’s production processes continue to evolve, their strategy at a store-level granularity has been to make profit by exploiting their process as best they can to make quality burgers and other food quickly. In order to improve their process and product, they need to look at ways to decrease the lead times, enhance the quality of the product while still empowering employees to quickly prepare the product, and...
    4,766 Words | 14 Pages
  • Mcdonald's Tv Advertisingments in Korea
    [ Easy writing 1 ] bri.J paragraph writing The McDonald’s TV commercial caught people’s attention and was effective. People sing Big Mac song at Big Mac TV commercial. The commercial repeats Big Mac song via back ground music. Lastly, the advertising shows their best item ‘Big Mac’. There are three reasons why the commercial catches people’s attention. First, Big Mac song is easy to remember. If people hear it once, they can hum it right away. Second, the advertising shows their best...
    285 Words | 1 Page
  • McDonald's: The coffee spill
    1. What are the major issues in the Liebeck case and in the following incidents? Was the lawsuit “frivolous” as some people thought, or serious business? The major issues in this case include how hot the coffee should be, when to draw the line on making a case outrageous and how corporations are supposed to please customers without worrying about being sued. I believe that the lawsuit was frivolous because of the amount of money that was being asked for. It is common sense that when you order...
    834 Words | 2 Pages
  • Mcdonald's Business Ethics - 602 Words
    McDonald’s Ethics Or Lack of Ethics Dymirra G. Ambeau Test Drive College McDonald’s was founded in San Bernardino, CA in the year 1940 by Richard and Maurice McDonald. The two brothers sold their fast food restaurant to a milk shake salesman named Ray Kroc in the year of 1961. Kroc believed in conformity, uniformity and the ethic of mass production. Following the ethic of mass production Kroc began to use frozen beef patties and genetically-modified potatoes to ensure uniform taste....
    602 Words | 2 Pages
  • Mcdonald's Management Strategy - 934 Words
    * I would consider McDonald’s to be a lovemark (high love and high respect), not a brand, since the company focuses on building a relationship with its customers, and the most important thing for them is you end up satisfied after consuming their products, which will make you go again. McDonald’s is a brand that has existed already for a lot of years which has made people to love the brand. McDonald’s is an icon for fast-food all over the globe. The bad part of having a company in the...
    934 Words | 3 Pages
  • Mcdonald's Strategic Analysis - 9240 Words
    Higher Institute For Business Administration Ministry Of Higher Education Syrian Arab Republic McDonalds Company Strategic Analysis By: Dana H. INDEX: 1. COMPANY ANALYSIS 1.1 Description of the firm (history, managers, mission, vision, values, main products and markets) 1.1.1. History 1.1.2. Managers 1.1.3. Mission. Vision. Values 1.1.4. Main Products and the markets 1.2 Current strategy of McDonald’s 1.3 Identification of strengths & weaknesses 1.4 Issues facing...
    9,240 Words | 27 Pages
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  • Mcdonald's Past and Present - 4598 Words
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  • Mcdonald's Targets Starbucks - 550 Words
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  • Global Strategies of Mcdonald’s and Starbucks
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  • Mcdonald's vs Burger King
    For years, McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems from their respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originate from the differences in their respective processes. Exhibits 1 and 2 show...
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  • McDonald's SWOT and PEST Analysis
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  • Project on Mcdonald's Marketing Mix
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  • McDonald's in the New Millennium - 865 Words
    1. How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s sales and net income? There are several ways that customer’s tastes have changed over the past few years. First and foremost, many customers are becoming more “health-conscious.” With the increase in the obesity epidemic, and the rise in health awareness, it is to be expected that customers would desire a healthier choice menu when dining out. Customers are also looking for a...
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  • Research on Innovativeness About Mcdonald’s
    One of the ways McDonald’s has avoided going into decline is through the development of new, innovative ideas, and products. According to the magazine Fortune's America’s Most Admired Companies, McDonald’s Corporation was ranked 318 in innovativeness, with a score 5.68 (Fortune Homepage, April 23, 1999). Kroc was a remarkable innovator. “He was always looking for new things that would increase the business,” says Herb Peterson, the McDonald’s operator (Branch, 1999, p. 133). Throughout the...
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  • Mcdonald's Case Study - 593 Words
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  • Mcdonald’s, My Favorite Restaurant
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  • The Mcdonald’s Case: Strategies for Growth
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  • Mcdonald's Company Profile - 301 Words
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  • Mcdonald's Organizational Behavior - 4655 Words
    McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully...
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  • McDonald’s Current Market Strategies
    McDonald’s 2010 Current Market Strategies Introduction McDonald’s stands as the world’s largest hamburger chain with over 30,000 stores in 120 countries. Yet as strong as it stands in the hamburger industry, it is still vulnerable to price competition and the current federal unemployment rate. In order to try to overcome a low profit margin, McDonald’s is presently pursuing new strategies to help increase its market share in other industries. The primary objectives being targeted...
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  • Mcdonald’s Corporation - Pest Analysis
    On this report, I will analyse the main forces of the external environment that affect and influence McDonald’s stakeholders and therefore their objectives, performance and their immediate surroundings. Established in 1955, the McDonald's Corporation is the world's largest and best-known fast food service retailing chain mainly operated by franchises. The company has a leading share in global brand recognition and its products are sold in over 30,000 restaurants in over 121 countries, it also...
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  • Essay McDonald’s vs KFC
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  • Mcdonald's Social Performance - 1261 Words
    The Public Relationships between McDonald and Society McDonald’s is a gigantic fast-food multinational group, with approximately 30,000 branches among 100 countries in six continents around the world. And its fame, as we all know, is not come from nothing. Since 1948, McDonald has been well renowned for its hamburgers, French fries, fried chicken, soft drinks, salad, etc (Ray, A, K, 1977). By the year 1972, when McDonald's asset reached 1 billion dollars, the company began its first step in...
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  • Mcdonald’s “I’m Lovin’ It” Campaign
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  • Channels of Distribution: McDonald's. - 871 Words
    Introduction. The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald's fast-food restaurants. The aim is to discuss McDonald's distribution channel and the way in which this fast-food restaurant chain gets its products to the market. In the theory of the Marketing Mix, place (distribution) determines where the product will be sold and how it will get there. In fact, as noted on www.mcdonalds.com, McDonald's is the...
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  • McDonald's scientific management - 1393 Words
    Nowadays, research in management and organizational theory plays an important part in how business operates. By for the most influential person of the time and someone who has had an impact on management service practice as well as on management thought up to the present day, was Frederick W. Taylor. Taylor was the first modern efficiency expert in world history. Around the Twentieth Century, he formalized the principles of Scientific Management and developed a set of ideas designed to get...
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  • Mcdonald's Environmental Factors - 1159 Words
    McDonald’s 1 Running head: MCDONALD’S: A GIANT MARKET McDonald’s: A Giant Marketing Success Story in APA style (your name) (your school) McDonald’s 2 Abstract When it comes to marketing a business domestically and globally, a lot of environmental factors come into play. These can involve finances of a foreign country, customs, culture, and trends. McDonald’s has been a worldwide corporate success, and much of this success has been due to their marketing decisions....
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  • McDonald’s “Seniors” Restaurant - 684 Words
     Yes, Lisa should consider offering Bingo games toward the senior citizen customers. This will not only increase its revenue but it will also attract the new target market. McDonald’s Corporation has always encouraged market penetration toward its target market and has support new ideas to suit the needs of the seniors. For instance, during the post war era McDonald’s introduced the Dollar menu and the Happy meals, taking the center stage and attracting more diversified families. (P.R Newswire...
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  • Development of an Advertising Campaign for Mcdonald's
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  • Mcdonald‘S Business Strategy - 4722 Words
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  • Mcdonald's Value Chain Analysis
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  • Marketing Strategy of Mcdonald's Corp.
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  • Swot Analysis of Mcdonald's - 410 Words
    1. Strengths: - Strong brand name, image and reputation McDonalds has built up huge brand equity. It is the No.1 fast food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. The image of McDonalds is recognized everywhere. This brand is in top ten of the most powerful brand names in the world with Coca-Cola, Nokia or GM. - Large market share McDonalds is considered as the largest player in size and global reach. When Wendy’s or Burgers King...
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  • Mcdonald's Swot Analysis - 923 Words
    Strengths McDonald’s just like other well-known fast-food restaurants, it has widened its territories from USA to different corners of the world. It has a strong global presence and consider as a market leader in both the domestic as well as the international markets. Now there are about 31,000 McDonald’s restaurants serving 121 countries. And from the thirty-one thousand branches 14,000 of them is in the US since American was the largest consumer of the company. Furthermore, it has its own...
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  • McDonald's business strategy - 2940 Words
    Mission & Values McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. McDonald’s Values We place the customer experience at the core of all we do. Our customers are the...
    2,940 Words | 9 Pages
  • Marketing Ethics – Mcdonald’s Corporation
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    694 Words | 3 Pages
  • Consumer Preference Towards Mcdonald’s
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    5,110 Words | 20 Pages
  • McDonald's planning function - 1108 Words
    Planning function of management in McDonald: Planning is the process which is used to identify goals and objectives, develop strategies and outline tasks to accomplish those goals and objectives. Planning function also decide up to what extent organization is efficient and effective. Planning includes the following: • Which goals should follow? • How should the goals be attained? • How should resources be allocated? Now, I have chosen McDonald for completing my assignment....
    1,108 Words | 5 Pages
  • Customer Service of Mcdonald's - 2041 Words
    McDonald’s customer services i. Introduction McDonald’s is the largest chain of fast food Corporation in the world, has become a global most valuable brands. The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A...
    2,041 Words | 6 Pages
  • Mcdonald's vs Burger King
    (Images provided by queenscrap.blogspot.com and bbs.hoopchina.com) “Hey, let’s get some McDonald’s? We hear this all too often. Before you say “Yes” to this question, you need to think about how the food compares in nutrition and will the nutrition of fast food have effects in the future. Let’s look at fast food restaurants. When you hear someone say, “Let’s go to McDonalds or Burger King,” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that...
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  • Mcdonald's Strategic Prospects - 734 Words
    Unit III Case Study Business Policy and Strategy Competitive Profile Matrix | McDonald’s | Burger King Holdings | Yum! Brands Inc | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Advertising | .15 | 4 | .6 | 2 | .3 | 3 | .45 | Product Quality | .15 | 2 | .3 | 1 | .15 | 3 | .45 | Price Competitiveness | .10 | 3 | .3 | 2 | .2 | 4 | .4 | Management | .10 | 3 | .3 | 1 | .1 | 2 | .2 | Financial Position | .15 | 4 | .6 | 2 | .3 | 3 | .45 |...
    734 Words | 2 Pages

All McDonald's Essays